"Club Concept understood where we were financially, and had excellent knowledge in all the industry areas critical to us. They understood we were developing a network that covered a wide geographic area, and that a one-size-fits-all approach would not work. They didn't come in with plans drawn before they met us or simply recommend the biggest facility. Club Concept based their recommendations on the hard data collected during their very thorough feasibility study."
"Club Concept provided us with the necessary research and a solid plan that was the cornerstone of the fitness center development, design and building phases. Since county money was involved, it was particularly important that our money be invested in the right facility. Club Concept brought the research, skills and experience to show us how to make our ideas work."

"Club Concept has a broad knowledge and excellent understanding of fitness centers. They know what's working, what's not working, and what changes are going to have an impact on future trends. Their recommendations reflected an in-depth understanding of our market. After five years of operating a very successful urban facility, we can say with confidence that Club Concept's planning was right on target."




2230 Ridge Ave, Evanston, IL 60201





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